Takudzwa Wines

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This customer received 27 packaging designs from 12 designers. They chose this packaging design from Halfull Media as the winning design.
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Packaging Design Brief
A Red Wine Label for future Wine Concept called Takudzwa Wine. The back label will have the following words which capture the essence of the wine "I am sworn to the secrecy about the origins of this wine but I can assure you it’s from the best cellars of Africa. Takudzwa is an African (Shona) name which loosely means honour, praise or to be held in high exteem. Hold on to your hats because this wine is a whirlwind of flavours. It's dark, spicy and fruity flavours will attack the palate with warm aggression and intent whilst being served with Sadza/ Nsima and roasted beef accompanied with mufushwa (dried vegetables) cooked in grounded nut paste. The inspiring flame, style and mood of an African braai, together with its outlandish flavours popping in and out of the glass, Takudzwa will make every serving a gesture of respect and distinction!!!"
Updates
I will be buying wine packed in unbranded bottles then Brand it as Takudzwa on my own Takudzwa label for some African event theme. The wines will be South African a Shiraz. So I need a back label with message placed in brief and front label for a red wine bottle.
I have attached some old labels for the wine so I need a redesign of the l label for have a morden and African feel to it
Added Wednesday, October 16, 2013
Please
Added Wednesday, October 23, 2013
Target Market(s)
Appeal to general populace and those with an afrocentric feel
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Back and front labels, simplicity
Should not have
- Too many colours