• US$150

• 131 designs

• 36 designers

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Logo Design Brief

We are launching a walk/fun program to raise awareness and funds for the National Fragile X Foundation. I have attached a creative brief here explaining the Foundation's work, the look and feel desired, brand color codes, etc. It does not necessarily have to look like our logo - perhaps better it doesn't - but it should have some familiarity, even if it is just some common colors.

Target Market(s)

• Families living with Fragile X, both current members and potential members.
• Friends, families, neighbors and coworkers of those living with Fragile X.
• Business sponsors.
• People seeing the advertisements for the walks who are not aware of Fragile X.

Industry/Entity Type

Non-Profit

Logo Text

X Strides

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should pull in colors from the NFXF’s color palette (see attached creative brief). It should invoke the strength of community and signify a mature, professional organization. It doesn't have to have all of the colors, nor does that color(s) need to be prominent, just enough to visually tie in the brand.
• UPDATE 4/25/17: Reference the newly uploaded example of a logo with the name of the walk (X Strides) incorporated into the shoe tread print. The shoe tread should be a running/walking shoe, not a boot print. The branded X logo (vector files attached) should be used. The design should be two colors - we have a preference for our branded blue (see brief for code) and gray, but are open to options; the design should look good in two colors to minimize printing costs when we use it on t-shirts, etc.; prefer simpler designs over complex tread; the shoe in landscape is probably preferred over portrait, but am open to see both options.

Nice to have

• Incorporation of the X Strides name into the logo, although I am open to abstract concepts where we could add the name if desired.

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Files

Download all files - 5.9 MB