Company Logo - Outdoor Equipment, Ultra-High Durability

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This customer received 185 logo designs from 43 designers. They chose this logo design from vladst2004 as the winning design.
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Logo Design Brief
The task is to design a new logo for our danish company, producing outdoor equipment such as backpacks and clothing with high durability. Our main inspiration is the company "Fjallraven". Google for more information.
We are looking for a logo with a very strong recognition, but yet simple design. The colors and theme should resemble the outdoor/nature/cold climate combined with the high durability of our products. We focus on a slightly more modern design/concept, towards the extreme sport segment. Consider using some hidden symbolism / messages by combining the previous information.
Keywords: Unique, Recognizable, Symbolism
Our current idea is to use a Polar Bear in the logo to represent the company strengths. See attached images for inspiration. The logo is intended to be used on our homepage, but also on our products.
Our company name "Northcove" should be part of the logo, unless we can combine it otherwise.
Updates
Project Deadline Extended
Reason: We have received a few more designs the last couple of days, which we have provided with feedback. We have chosen to give these designers a chance to change the logo one last time.
We might chose more than one winner, and will provide all nominated designers with a reward.
Added Saturday, November 02, 2013
Target Market(s)
Outdoor, Ultra-High Durability, High Quality, Fishing, Climbing, Extreme Sports.
Industry/Entity Type
Clothing
Logo Text
NORTHCOVE
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strength, but not heavy appearance.
Nice to have
- Polar Bear, Mountains, Cold Climate Elements etc.