Logo Redesign for an Amsterdam based shipyard company

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This customer received 179 logo designs from 61 designers. They chose this logo design from Eva00 as the winning design.
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Logo Design Brief
Hi all,
For my company Amsterdam Jachtbouw (formerly "Amsterdam Zuid Jachtbouw") I am looking for a new logo. I would prefer a logo with a modern, or even a sturdy feel to it, so not to classical. I am open to everything as long as it is distinctive. Absolutely not an requirement but maybe the 'Andreas kruis' (logo Amsterdam) or something nautical can be incorporated to the logo. Attached is my current logo. I like the light colour of blue but also this fully optional. Once again, this is absolutely no requirement but just an idea. Another thing I am still struggling with is a slogan. I might use one in the future and when I will it would be nice to have the option to incorporate that in the logo design. Words I might use are: Duurzaamheid (durability), functionaliteit (functionality) and design (beauty).
Amsterdam Jachtbouw is a naval company especialized in converting used enclosed lifeboats to luxury, high end boats used for leisure purposes. We strive to build these used hulls to the highest quality standards in a social and environmentally friendly way. We use only the best of materials and therefore we serve a niche market for people who are willing to pay for extra delivered quality. Furthermore we do all kinds of refits to boats and we aim to be the biggest company in Amsterdam within 5 years with respect to converting boats with diesel enginges to electric motors (together with Green Marine Motors). Of course we are doing all kinds of other maintainances as well.
I hope this is enough information for you to go by but if you have any questions or remarks, please feel free to contact me at olivier@amsterdamjachtbouw.nl
Target Market(s)
Boat owners and potential buyers
Industry/Entity Type
It Company
Logo Text
Amsterdam Jachtbouw
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- the standard sails/waves/compasses which are so oftenly used in the logo's of nautical companies