• US$200

• 51 designs

• 14 designers

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Logo Design Brief

We require a logo for our company, Esoteric Remedies, a purveyor of all-natural formulations created to enhance health and wellbeing. The design should be vintage in style, drawing inspiration from Victorian medicine labels and advertisements.

Here's more information about our company:

ABOUT US
Our philosophy: We are passionate about enhancing lives by through the use of therapeutic quality products, equipping and empowering individuals with the essential tools to heal their own body, spirit and mind.
Our vision: To become a leader in natural formulas and products for holistic wellbeing.
Our mission: To lift and improve people’s health and wellbeing by developing and adopting effective formulas to heal body and minds naturally.
Our core values:
Effectiveness - Our formulations must benefit the body, mind or spirit, using therapeutic grade ingredients and where possible, certified organic flower remedies and oils.
Environment - We avoid polluting, toxic or harmful substances; utilise only certified organic, wild or natural ingredients from reputable suppliers and use recyclable packaging.
Engagement - Our customers, suppliers and employers are key to the sustainability of our business and we listen to them, sharing our knowledge to inspire others to live more healthily and holistically.

Our DNA:
Holistic - We believe that complete wellbeing stems from not only treating obvious symptoms, but from healing the mind and the soul to attain total equilibrium.

Products:
Essential oil blends (emotional problems) - for application on temples and meridian points (diluted in carrier oil such as almond, evening primrose, jojoba or rosehip) - e.g Recover Elixir, Rejuvenation etc - place a few drops on palms and inhale for maximum effect.
Essential-oil based solid perfumes (based on Bach/Ayurvedic/Yin-Yang principals)
Pregnancy and post-partum formulas (e.g birth and postnatal kits).
Kindertee (tea for babies)

Target Market(s)

Individuals who aspire to lead well-balanced lives, and who utilise natural products and ingredients to achieve their health and spiritual goals. They are willing to pay for organic/natural products at premium price points - don’t mind spending as long as product contributes to their total personal wellbeing and derives from a trusted source. Tertiary educated, probably lived, studied or worked abroad, and are already familiar with essential oils and the principles of aromatherapy (current users of essential oils). Shops at farmer’s markets or speciality stores on a regular basis and frequents health food and organic stores to purchase speciality goods. Buys a combination of high street and designer brands and believes European/Australian products are high in quality.

Industry/Entity Type

Sustainability

Logo Text

Esoteric Remedies

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be Victorian in design
  Feature the colours black and silver
  Feature filigree

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