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Poster Design Brief

I run board game nights at bars and restaurants through my company called BoardGame Empire. I bring in 50+ board/card games and people can play whatever they want. I want a poster to put up in the restaurants promoting this event. The description I'm about to give may be a bit unclear which is why I attached a mockup of what I’m going for. The illustration on my version is admittedly terrible which is why I could really use an expert like you.

I want an 11x17 poster that is light and fun. Pictures would ideally be drawn and cartoony. It should depict a guy and a girl playing a board game and then images spewing out of the board that are representative of board and card games. Examples would include dice, a queen of hearts, a sand timer, a chess piece. Those are ideal because they don't have copyrights, but other images that allude to popular games without infringing on copyrights would be good too: a sheep (which is an element of Settlers of Catan), a medic (referring to Pandemic), something that looks like the Jenga tower teetering on falling over, a cavalryman alluding to Risk, a stick figure drawn on canvas paper alluding to Pictionary, a letter tile alluding to Scrabble, a menacing orc alluding to Dungeons & Dragons, a train alluding to Ticket to Ride, a Meeple. If you don’t know these newer games as well, here is a link to 10 games that are the type I would like to have included along with the classics: https://www.pastemagazine.com/blogs/lists/2015/06/the-10-essential-gateway-boardgames-for-converting-non-gamers.html?a=1 I am open to other ideas or can give more suggestions, but the point is that there should be a bunch, they should harken to games new and old, they should be overlapping, the size of the images can be out of proportion to how big they are in the game itself, and the page should feel like it's almost overflowing with the images.
Below the people playing games would be the BoardGame Empire logo (attached, feel free to make modifications in the poster for fit purposes) hovering over a half-tone (if the half tone ends up looking weird then just make it all white or old parchment colored) rectangular block. This block would be blank so that I can write in with permanent marker what day and time game night will be as this will change from restaurant to restaurant.

Finally, somewhere on the poster, in playful font, I would like the following phrase written: “Bring your friends and choose from any of our 50+ board games and card games. We have options ranging from the classics you grew up with to new ones you've never even heard of. Come play with us!

So that's the idea. Like I said, I attached a version of what I would like this to look like. A few notes about my mockup: 1) the text about playing games can go anywhere, not just where I put it. What I wrote on the sheet is slightly different from the text above. Please use the text above. 2) The part that says Mondays 6:30-10:00, that's an example of what I would write in in permanent marker, you do not need to include that in the image, just leave space for someone to write it in. 3) Whether or not you want to include the bodies of the people playing is up to you. Probably you wouldn't want to include them just to give the other elements of the page room to breathe and you could have them be from the waist up. The people playing can either be kids or young adults with youthful features. That terrible-looking mohawk hair in my drawing is just supposed to be messy hair. The player should be having fun. 4) I feel for space reasons that people playing and the box should probably take up a slightly smaller percentage of the page than they do in my mock-up. Feel free to play around with spacing. I trust your eye more than mine.

I am also attaching a poster someone drew as a gift he gave to someone I know that runs a bar trivia company. The abundance of images spewing out is the feel I am going for, though there don't have to be as many of them. And you will see the BoardGame Empire logo attached in two different file formats. One has the tagline "it's all fun and games" on it. I do not want the tagline included on the poster. The words “BoardGame Empire” can take up one or two lines on the final product.

Finally, I am open to feedback. I have no design experience and you are all experts. If you think I should make modifications, I would love to hear it.

Target Market(s)

People in their 20s, early 30s

Industry/Entity Type

It Company

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Look and feel

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Files

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