Better Bites NaturaLey

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This customer received 110 logo designs from 19 designers. They chose this logo design from KRIESI as the winning design.
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Logo Design Brief
Our company name is NaturaLey Imports. We are looking for a design for our brand "Better Bites NaturaLey". The NaturaLey logo is attached to this brief.
The only thing tying into the company name will be NaturaLey underneath the Better Bites (Better Bites needs to stand out) so we can trademark.
The bag is going to be a glossy forest green. The size of the bag will be 6"x 9" and we will add a clear label 3.5" x 5" or 4" x 6". We are looking for colourful graphic that will draw the consumer in. We are launching with kale chips and then will add more products as will develop the brand.
Updates
This project is now guaranteed payout. Thanks for those of you that have submitted designs. Now that there is a guaranteed winner, I am optimistic that we will see more designs. Thanks for your time and commitment to this logo design. This is the first time we are executing our own brand, usually it's about building the other guys brand. Now we have a chance to really do something significant for the North American market and perhaps beyond.
Added Friday, October 25, 2013
Project Deadline Extended
Reason: I am starting to see more great designs and I am encouraged and optimistic that with this extension will see more creative ideas. This contest is a guaranteed payout. This is more first time working with Design Crowd. Thanks, Steven
Added Monday, October 28, 2013
Project Deadline Extended
Reason: Need to see some more designs please. Thanks, Steven
Added Tuesday, November 05, 2013
Project Deadline Extended
Reason: Receiving a few more designs.
Added Sunday, November 10, 2013
Target Market(s)
Healthy Minded consumer with a budget. This is a line of superfoods. kale chips with chia seeds etc. with mouth watering seasonings. Our goal is to have the best tasting nutrient dense superfoods on the market.
Industry/Entity Type
It Company
Logo Text
Better Bites NaturaLey (NaturaLey logo)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bolder, not too conservative design.
Better Bites needs to be prominent. NaturaLey is secondary so it needs to show in a smaller font below Better Bites.
Should not have
- My leaf logo.