• US$240

• 36 designs

• 8 designers

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Web Design Brief

The website is a landing page for a fashion contest. Participants are fashion students, designers, merchandisers, stylists, and other fashion enthusiasts. Website should have a clean, modern look and should be "headline-y" in nature. Website should be very visual with good use of images since the audience is fashion (specifically women's clothing). Contestants will earn points by identifying fashion/clothing items within images.

Here's what I am thinking:

Title:
Fashion Contest by Picpulse

Headlines (each with subheadline of 10-15 words )
Can you find the features in the image?
This will be a carousel showing 3-4 images with callouts
Have callouts for each of the categories like this: https://i.ytimg.com/vi/0KJAAtGMtrY/maxresdefault.jpg
Broad categories for items are labeled like:
Top
Dress
Jeans
Pants
Shorts
Blouse
Skirt
Standard
Crop Top
Shirt
Sweater
Detail fashion attributes are in the spreadsheet attached

Earn Points
and see where you stand -- leaderboard graphic
Win Prizes
Need a way to show multiple prizes here:
Grand prizes: ipad Pro, Sony Cyber-Shot DSC-HX400V Wi-Fi Digital Camera, Brother PC210PRW Sewing Machine, Wacom Intuos Pro Drawing tablet
Other prizes: Apple Airpods, Gift cards to great stores: Asos, Zara, Sephora, etc.

What You Need To Know
How to Enter (25-30 words)
How do I qualify? (10-15 words)
What are the contest dates (10-15 words)
What is this for? (10-15 words)

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Tell Your Friends (10 words) [Needs to be shown more prominently as we will have referral bonuses]


The Legal Stuff / Terms & Conditions
[Each subsection 50 words]
Eligibility
Winners & Prizes
Privacy Policy
Judging
Disclaimer

Other sections (shown as links on top perhaps)
Blog - standard blog format. No need for design
Forum - use discourse software. No need for design
Standings
FAQ
Contact - link to email - no need for design

Need to have clear CTA to sign up on bottom.

Need to Design ‘Standings’ Page:

Show Leaderboard
Ranking, Username, total points, change in ranking (up or down)

Show Total number of images processed. This can be progress bar like in crowdfunding sites:
https://puu.sh/uNjgr/02ef7be14c.png
It would say:
300,000 images processed by 1,000 participants
x% of 1,000,000 goal a month left

Goals and Stretch Goals for the Contest

500,000 images
Grand prizes (1 winner)
Other prizes (3 winners)

1,000,000 images
Grand prizes (2 winners)
Other prizes (6 winners)

2,000,000 images
Grand prizes (3 winners)
Other prizes (9 winners)

3,000,000 images
Grand prizes (4 winners)
Other prizes (12 winners)

How to Earn Points

Points awarded for correctly completing task
Points are deducted for making mistakes and unnecessary skips

Help
just a click away. Post a message on the community forum and ask a question.
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High contrasty (black & white) with one color perhaps blue should be color palette. Look at our logo for design motif ideas.

Target Market(s)

Fashion community

Industry/Entity Type

Fashion

Number of Pages Required

2 page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• one page scroll website (the quiz is a separate page though)
• beautiful graphics and images
• placeholder text where number of words is written

Nice to have

• written copy ideas

Should not have

• the picpulse logo should not be prominently featured. the emphasis is on 'Fashion Contest'

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Files

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