• US$270

• 40 designs

• 13 designers

---

Packaging Design Brief

We need a 4 sided design for a standard half gallon carton (Evergreen packaging 3.764" x 3.764") you'd see in a grocery store. For the barcode 1.25 W x 1 H inches will be fine for now. I'm assuming we can tweak these things later? I attached a picture of our bulk water machines for further context around the brand. Our product is alkaline water. We want to emphasize our differentials vs. the competition. On the store shelf that will be a cost effective delivery of alkaline water in an eco-friendly container. At a company level it's the statement below. We're open to how to best integrate this neatly and cleanly onto the package.


Our mission is to provide everyone with the highest quality drinking water delivered through the most responsible purification systems that do not damage the environment.

Below are some design considerations from Evergreen packaging

Design Considerations
• Refer to High Definition Flexo Digital File Submission Guidelines.
• Large solids should be used as the 5th color. The reproduction of large background solids by
process inks will not deliver optimum quality.
• When black art needs to be “rich” black, add a 30M-30C-30Y to the 100% black area.
• Thin lines and heavy solid patches in the same color should be avoided, due to flexo
limitations.
• Do not use type styles with combination thick and thin strokes.
• Do not use type styles with fine serifs.
• Do not use condensed type styles.
• Do not use TrueType fonts.
• Embedded fonts must include the font in the file.
• Customers must confirm that a fitment will be used and what size is needed in order to create
the correct design for the gable top package. If there is no fitment, disregard the fitment area
and both gable tops will be identical.
• It is recommended to stay within the panel fold dash lines if copy or art is critical to the fold.
• It is recommended to stay outside the fitment and window dash lines if copy or art is critical
to the die cut.

Target Market(s)

Pretty large. Health conscious consumers who already purchase water from the grocery store.

Industry/Entity Type

Grocery Store

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Our logo, alkaline water noted, some form of our story told, 4 sides of graphics, space for barcode, space for nutrition facts. Example pictures attached.

Nice to have

• Clean, minimalistic, desirable to put in your cart.
• We're also open to something on the design that emphasizes that we believe in a world without plastic. #waterwithoutplastic, #nomoreplastic ect. Just an idea to float out there.

Should not have

• Too many different colors, too wordy

---

Files

Download all files - 8.9 MB