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T-shirt Design for Woman's Designer Athletic label
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This customer received 51 t-shirt designs from 9 designers. They chose this t-shirt design from BEGD - Bradley Edwards Graphic Design as the winning design.
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A$350
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51 designs
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9 designers
T-shirt Design Brief
Hi everyone. Thanks for your interest. I am launching a new luxe sportwear label for woman and I'm looking for 3 t-shirt designs for our Summer 13 collection. The label is called Pilot Athletic and it serves a new niche in woman's clothing - by offering woman clothing to workout in that can also be worn casually. It is a premium label and will be sold online and in premium Australian woman's boutiques. Pilot Athletic takes the basics and turns each garment into something special. Like a designer jean, we take our garments and through the choice of special fabrics and detailing turn it into something special.
The t-shirt designs are reflective of something that you'd see done by a designer jean company, rather than a typical sportwear company - we don't want to be boring afterall!
The base colours for the t-shirt designs are white, light blue and light grey marle. I would like to use silver, gold (PMS 8005C) and other complimentary colours for the designs.
I have some ideas about using words like Pilot Athletic Clothing Company in one of the designs (maybe all). Perhaps the use of aviation terms like Pilot in Command? I am open to inspiration. In terms of imagery, I see one predominately in words, maybe another design with a bird soaring, and perhaps a P (for Pilot) with complimentary imagery for the third. The three tenets of the brand are passion, conviction and courage. Perhaps there is some symbolism for this? A crown?
Updates
Hi everyone, I am so impressed with the work posted so far. I'm going to extend the deadline slightly (sorry), as I'm after 3 different designs - so I'll have to post a 2nd and 3rd place (sorry I'm new to this site, just learning). The three designs need to be significantly different to one another.
The tagline for Pilot Athletic is LUXE FITNESS. So it may work to have a t-shirt with this written across the front:
LUXE FITNESS
by Pilot Athletic.
Ather wording could be BODY PILOT. This is a sub-brand. Could look good with a figure of a woman - silhouette?
The brand Pilot Athletic is happy to push the boundaries. It will be stocked in fairly affluent woman's boutiques. I am also looking for something really cheaky on a third design. Perhaps the words Fit for Champagne written in handwriting on one? Think of a statement that Paris Hilton would wear written on a t-shirt.
I like the use of gold, silver and washed out/faded greys, cream, blues etc.
Can't thank you enough for all the wonderful work.
Please message me if you have any questions.
Many thanks
Natalie
Added Tuesday, January 03, 2012
Project Deadline Extended
Reason: Looking for 3 designs, different in nature.
Added Tuesday, January 03, 2012
Target Market(s)
Woman 25 - 45 - affluent, like designer clothing and bling
Industry/Entity Type
Clothing