• A$200

• 70 designs

• 20 designers

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Logo Design Brief

My company name is called "Alfie Holdings", and this is a holdings company, which will be a platform for me to build and sustain a portfolio of jewellery brands, targeted at different segments of the market - all of which share the same belief of contributing positively to our society and the environment.

Essentially, when you think of "Alfie Holdings", the top of mind recall should be:
1) Fashion Jewellery
2) Has a big heart - Cares for its community, society, environment, etc.

The logo MUST communicate the two above points.

Please be creative in coming up with something that can visually communicate the above two points! Just to give u an example, a common essential item used in Jewellery is the chain. And the Chain can also represent strength and community depending on how you design the logo. You can be creative in merging two ideas into one logo. One way could be to use the visual imagery of a chain (or anything that may suggest Jewellery and community, but not too literal) to weave that into the logo or the typography of the company name. It has to look subtle and classy, not too literal.

Just to help you understand better.

Under this umbrella company, I will house three jewellery brands and a multi-label jewellery store -

1) a cat-inspired jewellery label that donates % of sales to cat welfare groups
www.alfiedemeow.com

2) a fashion jewellery label that uses bio-resin (made from waste streams, sustainable, renewable),
www.amadogudek.com

3) a vintage-inspired label that focuses on reusing and reducing by transforming unwanted vintage jewellery into new modern pieces.
(WIP)

4) Multi-label store selling fashion accessories that cares (eco-friendly / fair trade etc.)
(WIP)


To put it simply, everything that we do, revolves only around fashion accessories and jewellery, and contributing to the community, caring for our society, our environment, in one way or another.

"Alfie Holdings" should embody the overarching spirit of the company - and the logo should meaningfully communicate our beliefs and what we do.

In terms of visual style, I would prefer something classy, clean, with a little wit or surprise element will be great (but only use wit to serve the purpose of communicating what we do).

It has to be elegant, yet bold and confident. It has to look fresh and exude a feeling of warmth (not too edgy or intimidating). Please also try to design something that looks stylish as we are in the fashion business and we need to look fashionably smart!

Please avoid cartoon style, raw and sketchy style. No girly things, no campaign-style emblems. Please also avoid anything that looks too corporate or related to hospitality. And please use a white background for the logo (not a must but highly preferred).

Just for your information, Aflie is the name of my cat which my family saved when she was trapped under a drain for a week. She is now our home cat and is happily living with us. (This is also why I had a cat-inspired jewellery line named after Alfie). But please do not put anything related to cats in the logo. This is just for your knowledge only.

Thank you and have fun designing it!

Industry/Entity Type

Fashion

Logo Text

Alfie Holdings

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.