British high School Logo and brand guidelines

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This customer received 64 logo designs from 19 designers. They chose this logo design from Raku Desgin as the winning design.
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Logo Design Brief
We need our current logo to be refreshed and brought into the 21st century. We want to retain elements of our logo so we do not lose our identifiable brand. The images inside the crest need to be updated (lion representing UK, falcon representing the UAE). The colors used need to be tweaked subtlety, the font needs changing. Maybe the ribbon should go.
We want our parents and students to look at the new logo and be able to recognise this is The English College, Dubai. A school which offers a British curriculum in Dubai that offers excellent academic results whilst developing a well rounded young person. We pride ourselves in providing exemplary pastoral care and guidance to young people. We will need some brand guidelines to help us to use the logo properly (an example of some brand guidelines and the current logo have been attached).
our website is www.englishcollege.ac.ae
Updates
Project Deadline Extended Reason: To allow designers the opportunity to participate and submit their designs. Added Sunday, March 5, 2017
Target Market(s)
Parents looking for a private British education for their 11 - 18 year old children in Dubai
Industry/Entity Type
School
Logo Text
The English College, Dubai
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Shield
- Image representation UK & UAE
Nice to have
- Must retain a link to the existing logo so the brand value is retained
Files
Download all files - 4.0 MBPayments
Total
£110
Project Deadline
11 Mar 2017 08:13:34 UTCProject Upgrades
Bundled project(s)
- offering £35 stationery design to winner
- offering £29 business card design to winner