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Update: Qool Face brand Logo Design
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This customer received 52 logo designs from 22 designers. They chose this logo design from IGNORANTKID as the winning design.
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Logo Design Brief
This is an update on the Qool Face project...thanks to those who g=have submitted their work...would you be able to incorporate an image similar tot he one I have attempted to upload to this document. It shows a young lady with dark hair, dark features, wearing sunglasses, with her long dark hair blowing in the wind behind her as it shows her profile. She is Qool. She is confident. Please let me know if the image does not load properly and provide your email address so I can email the image to you, if needed.
The original project description is shown below, but look for the image I mentioned at the end of this page.
What used to be cool is now Qool.
Qool Face is a new brand that is the ultimate personalization of products. Qool Face begins with a 3D image of a child or adult and creates an actual head on the doll (e.g Barbie-type doll) or action figure (like SuperMan or David Beckham) that "Really Looks Just Like Me".
We need a logo that communicates the personalization of this new product with a fun and edgy yet classy graphic that includes "Qool Face" into the logo. Mothers, Dads, and Grandparents must view Qool Face as a wonderful purchase that creates a replica and collectable of their loved ones. The child should perceive that Qool Face is the coolest toy ever and want to show all their friends that they have a Qool Face! They can even have a Qool Face doll made to give to friends.
The Qool part of this is that it is leading-edge technology that allows them to have a playmate of themselves. It allows them to redefine how kids play with dolls and action heroes. This transcends age as families can have their entire clan made into a Mount Rushmore-type statue instead of the pedestrian flat photos that are taken everyday.
Grandmas can have a Pandora bracelet containing a replica of each grandchild's face because of the new technology delivered by Qool Face. Clearly this product deserves a Qool image. What used to be cool is now Qool Face.
Qool Face is a trademarked brand (TM) and may carry the tag-line of "Really Just Like Me", but use your creative genius to help us out.
You would be a real Qool Face to take on this project.
Updates
Project Deadline Extended
Reason: I am very close to chosing between a few of these fine designs, but want to have a couple designs modified a little to make a final decision. I will reach out to those involved via a message very soon.
Added Sunday, January 08, 2012
Project Deadline Extended
Reason: I have asked a few of you for modifications of their designs for a final comparison as I like several designs, including yours. I want to give them a little time for changes.
Added Monday, January 09, 2012
Project Deadline Extended
Reason: I am seeking a design that places the emphasis on a teen age looking pretty girl's face. Yes, the face is to be spotlighted. The hair is far less important, but I need a cute face and easy to read font on the name Qool Face. Facial features that are cross culture (an Angelina Jolie look, only younger-teenager) would be ideal for this product.
It is extended as I am awaiting a few modifications from some of the designers.
Send your designs soon!
many thanks,
DVV
Added Thursday, January 12, 2012
Target Market(s)
Trend setting kids 5-12 years old and their parents/grandparents wanting to buy a great gift for them
Industry/Entity Type
Adult
Logo Text
Qool Face™
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Would like to have "Qool Face™" be fairly bold so branding can be established for a new brand from a new technology, the first of its kind at retail.
Nice to have
- May be helpful to include a cool or Qool looking person's head in the logo?
