• US$400

• 255 designs

• 74 designers

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Logo Design Brief

Company is headquartered in Mexico City. It has been manufacturing and selling environmentally friendly products (non-toxic, biodegradable) for over 3 years in Latin America. We were the first environmentally friendly household care product brand in the market. We sell our products through large retailers (Walmart, Chedraui, Comercial Mexicana, etc).

Our product range is comprised of ~10 different SKUs:

- Detergent
- Fabric Softener
- Dish-washing liquid
- Etc.

Current logo is not well differentiated any more, some me-too´s have entered the market.

Please visit: www.biorganimex.com or www.vivegreenland.com

We will relaunch the brand by the end of the first quarter of 2012, and want to do it with a much simpler, modern, streamlined design which includes a logo in line with the new marketing mix.

Some requirements for the new logo are:

- Migrate to a simpler logo, one that is clean, easier to apply on the package (even using serigraphy).
- Ideally it should be based on green and/or blue; but other colors can be included
- Get rid of the "globe" item. Other companies have used it and the legal dispute is hard to win since it is considered as an item that cant be copyrighted
- We have in mind something in-between what the Method and Ecover brands have done (www.methodhome.com and www.ecover.com)
- The logo can have some iconic item i.e. leaf, drop of water, cloud, etc.
- If needed, logo could also be all lower-case letters, or a combination of lower and upper case

Target Market(s)

Female, mid to high social economic level, 25 to 50 years old

Industry/Entity Type

Marketing

Logo Text

Green Land

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Get rid of the "globe" item in the current logo.
  
  Please see www.biorganimex.com