Take 21 Logo for website take21challenge.com
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This customer received 82 logo designs from 28 designers. They chose this logo design from LNKstudio as the winning design.
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Logo Design Brief
I need a logo designed for a new venture that encourages people to take 21 days off alcohol to "remember what life is like without it". The business theme is health, wellness and the logo should not be related to alcohol specifically as we may venture into other types of challenges. I like abstract logos that have some subtle association to 21.
I attached the basic imagery we were working with.
Updates
Project Deadline Extended Reason: Hi guys, I would like to extend this campaign for another 5 days to get some more designs. I am preferable to abstract designs that have some connection to "21", 3 phases of 7 days etc, even if it's just a story and not literally represented. I like the horizontal logos and I'm open to logos that work as just Take 21 or Take 21 Challenge. I hope this info helps. We're very close. Added Thursday, March 2, 2017
Target Market(s)
Currently very broad - Males and Females 18-65. Predominantly white collar professionals. Similar target audience to a fun run but a bit more abstract.
Industry/Entity Type
Health And Wellness
Logo Text
"Take 21" or "Take 21 Challenge"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a symbol and elegant font.
Nice to have
- Prefer a sleek wider versus taller design. Prefer simple, strong and elegant font.
Should not have
- Water bottles, people