new tailored company needs a logo
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This customer received 161 logo designs from 70 designers. They chose this logo design from kapelesi as the winning design.
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All we have is the name "ABC SPY". Why ABC, because SPY alone cant registered and we came up with "authentic business & casual" SPY. Why SPY. Every guy who wears a suits would secretly like to be a spy. We need the label to put into the suits, on the hangers, stationary, a potential website and so on.
Updates
Project Deadline Extended
Reason: Termin Probleme
Added Friday, March 3, 2017
Target Market(s)
20-50 yrs mens, middle to high income. main sales via online plattforms. suits retail at around 300-400 USD but look as if they were 600-1000 USD
Industry/Entity Type
Fashion
Logo Text
the logo should feel "masculin, cool, buiness but with a fun twist"
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- has to look and feel as if its fresh, but jet evokes the feeleing that the brand has been around. should not feel brand new. does not need an icon. just the clean fond and a great layout can be enough. classiy. logo types from tom ford, celine, marc jacobs are what inspire me and should be looked at as a refference.
Nice to have
- if a great icon comes up that works with the brand, that would be great but its not a must. also the icon must be very clean
Should not have
- nothing fancy. no flowers, dots or funny stuff, clean, sleek and upscale.