Organic local canadian cafe needs a logo

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Logo Design Brief

Please do not send a design if you cant read through the description below-

We are acquiring a cafe in Kingston Ontario which will come under a new branding from April 1st. Currently the cafe is called "Coffeeco" ( coffee eco) and has been in business for the past 6 years. Coffeeco serves organic freshly roasted coffee and local food products and also has a bakery and sandwich section.

The new cafe will be called Kingston Coffee House. We want the logo to evoke the same response and feelings that they currently harbour for coffeeco. One of the prime objectives is to make the customer feel familiar and at ease with the new branding.

Our customers are very loyal. the age range is towards the higher end 20-75. People know each other by names and faces hence the name Kingston coffee house to make it a more community oriented cafe.

The old logo, storefront and some other pictures are attached. We want organic, earthy tones. Colors should have black, browns, greens but do not be afraid to try out other colors.

Very Imp- The logo should be of a smaller footprint ( think lesser square footage ) as its a long name and has to be made into a store sign. Again, having a uniquely representative logo as well as the words would help as we can then use the full design on the store front and just the logo elsewhere for branding. We will be stamping the cups with the logo.

Target Market(s)

Ranging from young to old

Industry/Entity Type

Cafe

Logo Text

Kingston Coffee House (Optional Tagline - Organic | Local | Fresh)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Serif
Decorative

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Organic, ethnic, green message. Don't just use coffee beans, be creative.
Nice to have
  • The logo can have a cottage /house inside which the name can be designed. This is just a thought, please feel free to try new concepts.
Should not have
  • Flashy designs, unrelated cliparts

Files
Download all files - 2.2 MB
JPG
DSC_0299 Sunday, 26 February 2017 16:51:03
Sunday, February 26, 2017
Payments
1st place
C$150
Total
C$150

Project Deadline
08 Mar 2017 16:58:51 UTC
Language

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