• US$200

• 63 designs

• 34 designers

---

Logo Design Brief

Design a new logo for our high end fishing charter company. We are a concierge service that places customers on the best fishing boats and yachts throughout the world.

The ideal design should embody these ideas
Fishing or Fish
Luxury
Adventure
Excitement
Credibility

We are primarily a web based business so the logo will mostly be displayed on our website (www.vipfishingcharters.com) and viewed on desktop and mobile devices. It also must be suitable for print - since we do some traditional advertising as well and will obviously want to use it on our business cards and collateral.

Target Market(s)

The fishing market is dominated by men and our likes on Facebook reflect that; however, we've found that of the people that book through us it is equally split between men and women. The design should therefore appeal to both men and women.

Industry/Entity Type

It Company

Logo Text

VIP Fishing Charters

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• The logo should have some element that makes it clear our company is centered around fishing and/or the water.
• We book both freshwater and saltwater fishing trips, but our identity is dominated by saltwater fishing and we'd like to keep it that way. Most of our customers dream of "catching the big one" this includes sailfish, swordfish, marlin, mahi mahi (dolphin fish), tuna, wahoo, and more.

Should not have

• Please don't include sharks or shark imagery in the logo.