International importer and distributor of high end motorcycle products needs a logo design
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This customer received 140 logo designs from 37 designers. They chose this logo design from dianagargaritza as the winning design.
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Logo Design Brief
We need a logo design for an existing company based in Kuala Lumpur, Malaysia called Bike Quest International Sdn Bhd. We are an importer, distributor and retailer of high end motorcycle apparels and accessories and our clientele are mostly high profile customers. Our approach in our retail concept is not that of a typical retail outlet but more of an exclusive boutique. Everything we do is tailored to our customer's specific needs. The image we project to our customers is a professional distributor/retailer and our key strength are Professional, Trustworthy, Reliable, Knowledgeable and Resourceful. The colors of choice would be any combination of the following: Black, Grey, Metallic, Silver, Gold and Blue.
Updates
Project Deadline Extended
Reason: The design of the logo is quite complex to get the right feel and representation of what we are looking for. Hence we will extend the deadline further to allow designers enough time for changes and re-submissions. Thank you.
Added Friday, March 3, 2017
Target Market(s)
Bikers, Fashion, High end consumers age between 20-70
Industry/Entity Type
Retail
Logo Text
Bike Quest
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I would like to have the Logo and our Company name Bike Quest to be separate so that we can opt to use the logo only or the logo and the name depending on the situation (imagine Shell, Microsoft, Dainese, Rev'it, Nike, Adidas, Puma where they can either use the logo or the name and both are easily identifiable).
- The logo needs to be outstanding and easily recognised
- The logo must project our key strengths of : Professionalism, Trustworthy, Reliable, Knowledgeable and Resourceful. It needs to project us as a solid company and also be seen as a high end supplier/retailer.
- It should also present us in such a way that we are seen as a progressive company keeping up with the changing needs and requirements of our clients as well as the market in general.
- The combination of colors should present a sense of classiness (high end), and the designer needs to be able to combine any of these colors (Metallic, Black, Grey, White, Silver, gold or blue) to deliver that.
- The logo should not be just a simple BQ letters, and I would prefer not to have the BQ in the logo. I want the logo to be a stand alone logo and the Company name as separate. Like all the names I mentioned above, when they first started, no one can associate them (apart from Shell...which is obvious) to the company because it takes time to build up the association. But it should be a design that stands out on it's own, a design that when people will remember and over time link it to Bike Quest. It should be a design that is cool, simple, elegant and yet powerful and classy.
- The logo be used on our retail outlets, our products and on all our communications including website, social networks, printed emails etc.
Nice to have
- Please refer to "Must Haves".
Should not have
- No cartoons characters or cartoon wordings