• US$150

• 184 designs

• 44 designers

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Logo Design Brief

We need a logo design for a niche, specialised jewellery brand that is Africa in its heart with a Scandinavian influence in design style. Our products are handmade in our workshop. 18k gold only. No plating or vermeil. No chinese imports. Main focus is fancy diamonds, black diamonds and raw diamonds. However we do a number of designs using brilliant champagne or white diamonds.
The concept is to aim for effortless style with our exquisite and authentic collection that celebrates the meeting of classical design and the attitude of current trends. Not very interested in statement items our collection can be worn as individuals but aims to be worn together in various layering and stacking ways.

The Verus collection is designed for the discerning shopper.

Understated. Authentic. Exceptional.

Target Market(s)

People with refined tastes. Purists who select authentic, genuine, exclusive items over brash, big brand bling. Our Africa core is part of what reduces the worldwide competition in a very competitive market. We are aiming for tourists to South Africa. Our greatest interest has come from Scandanavia, Germany and New York ( not general USA ) We aim to capture the soul of Africa with a more refined style than the general tourist artifacts.

Industry/Entity Type

Jewelry Store

Logo Text

Verus, Fine Jewellery

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A sketch of the Oryx or a V. The words...
• Verus
• Fine Jewellery.
• Simplicity, elegance.

Nice to have

• Colours we can have are black, grey and possibly rose gold.

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Files

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