Fitness Website needs an energetic logo that appeals to women
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This customer received 135 logo designs from 38 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We need a logo design for a fitness company called FenixBody that will offer fitness boot camps and workout programs for download along with a few items for sale on the site.
Our mission is to bring fitness to the growing obese population in the comfort of their own homes allowing a crawl, walk, run progression into losing weight and improving health.
The target audience is women, but I don't want it to be so feminine that a man would feel unwelcome. The logo needs to transfer well to a website (transparent background) as well as t-shirts, hats, etc, so the simpler the better. (2D preferred)
I'd prefer something that works just as well on a light or dark background and would draw attention with its colors. I like an eye-catching green, but I realize that's not a color normally associated with a phoenix, so I'm stuck in the middle.
I've attached a few ideas I drew up, but I'm certainly not married to them.
Target Market(s)
Women who are looking for a crawl, walk, run approach to getting in shape.
Industry/Entity Type
Fitness
Logo Text
FenixBody
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Legibility and recognition from a distance
- Easy transferability to print (t-shirts, hats, etc...)
Should not have
- high gradient levels
- any color of pink
- illegible script