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Fintech company needs ads created around "Not having enough time"
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This customer received 46 graphic designs from 4 designers. They chose this graphic design from pb as the winning design.
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US$350
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46 designs
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4 designers
Graphic Design Brief
We are testing campaigns in Facebook that will drive to a landing page. We are an online financial-tech company who helps people manage their retirement account. We’re looking for creative talent who are effective at developing imagery to be used in Facebook to grab people’s attention and drive clicks. Because of the scrutiny in our industry, we’ll handle the ad copy above and below the imagery you create. We encourage you to use or not use words in your creative that convey the themes.
We will have multiple projects posted on DesignCrowd that each have a different "theme".
The theme of this project is: Time
Target Market(s)
I am an individual that doesn’t have the time to manage my retirement account. I could be a hard-charging individual or someone with a family and pets. In any case, the visual/wording in the image needs to convey that the person does not have the time to manage their retirement account.
Industry/Entity Type
Financial Planning
Number of Pages Required
1 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We would like 3 pieces of creative that represent the following generations:
- • Millennial
- • Generation X
- • Baby Boomer
- Dimensions
- Width: 1200 Height: 628
- We will want the original PSD or similar.
Nice to have
- • If you use stock photography, it needs to come from fotolia (we will pay for the actual image).
- • Tasteful – we are not a traditional, stodgy Wall Street Financial firm, but we need to convey that we are trustworthy and legitimate
- • You are not limited to photos – whatever you believe will stand out and engage with prospective clients is fair game (including illustrations, animation, video, etc).
- • Think about how your work could translate into other forms such as motion graphics or video.
- • Ultimately, we will test our favorites and come back to those with the highest performance which will turn into additional work and additional formats.
Should not have
- No Testimonials – regulations prevent us from using testimonials in our advertisements
- Please do NOT use "Not having enough time" in the ad - this is JUST the theme. It is NOT a slogan.