• US$150

• 109 designs

• 38 designers

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Logo Design Brief

GRASPnp is a nonprofit organization dedicated to providing residents and families with short term rental subsidies when they temporarily can't afford their rent due to unforeseen medical bills, loss of employment, rental increases, Too often these instances result in families losing their homes as a result of not being able to afford their rent. After applying for GRASPnp assistance, these families can receive almost immediate financial assistance to help bridge the temporary gap in their income. That being said GRASPnp works to create long term change in the residents’ life, understanding the importance of the ‘teach a man to fish’ analogy. Therefore, all qualified applicants are required to attend financial planning and management courses for the duration of their subsidy. The empowerment of those we assist is our primary focus to ensure similar financial struggles do not repeat themselves in their futures.

GRASPnp’s previous image is very elementary. We want GRASPnp’s new image to be closely linked to that of its header company R Investments, a real estate investment company dedicated to the revitalization of distressed multifamily housing communities.

Target Market(s)

Residents in apartment communities who due to temporary financial issues need help with their rent.

Industry/Entity Type

Non Profit

Logo Text

GRASPnp

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I would like to coin GRASPnp its own color scheme, centered around the color GOLD. A somewhat modern look and perhaps a METALLIC FINISH is what I’m picturing. I like the idea of keeping all the letters in the logo. I also like the idea of a hand shake or hand clasp of some sort being worked into the logo.
• We are working to not just give out money for free but rather we are extending a helping hand to those who need it and in turn they have to reach out as well and put in some effort in order to pull themselves up. Incorporating that would be good if we can.

Nice to have

• Other than that, we are very open to whatever designs the artists create. Keep in mind we are looking for updated, modern and sleek looking. The header company and its subsidiary companies are very centered around building materials and utilize images of wooden boards, metal, bricks, etc. within their own corporate identities. I would like to see a few designs that attempt to incorporate that element in some fashion but not in an overwhelming manner as we are not a construction company.

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Files

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