• A$150

• 112 designs

• 41 designers

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Logo Design Brief

This logo is for our internal HR platform, called People Engine. The focus of the logo should be on the wording of people engine with particular focus on People. The people engine is an online service desk where employees can access all information pertaining to HR and conditions of their employment. We are a pet insurance company - young and very entrepreneurial and like to be different, prefer not to have pets in the logo as we have other platforms where this is displayed. HR is moving to an agile environment with a large focus on digitizing the employee experience. We pride ourselves as a highly innovative company so our logo should reflect innovation in some form. The people engine is about creating an employee self-service culture, the logo should be creative, memorable and inviting so that employees are excited to jump onto our platform. Our company values are People, Pets and Passion, if our values could somehow be incorporated that would be great but not a necessity. Our office is ultra-modern so our logo should reflect this. Our corporate brand is “For a life with Pets” if this theme could be considered, again not a necessity. Our corporate Colours is blue, however the color scheme is not a major focus, however multicolored logos are not part of our brand image. Ideally, the logo will be clean to look at and not too much detail where the logo gets lost. This logo may be used in our Philippine operation, so it must be suitable for both our sites in Sydney and Manila If the logo moves or is some sort of gif, that would be fine or a nice to have. The logo will be used on our website, on emails and our communication platform so must be transferrable across multiple media platforms.

Target Market(s)

Employees

Logo Text

People Engine

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Themes of innovation, digitization etc.

Should not have

• too much detail

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Files