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High Quality Bespoke Functional Fitness Design and Manufacturer requires flexible
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This customer received 215 logo designs from 41 designers. They chose this logo design from Jenny as the winning design.
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£210
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215 designs
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41 designers
Logo Design Brief
Business Description:
EXF Fitness design and manufacture high quality and bespoke functional training rigs and equipment solutions. We are proactive, innovative and forward thinking with our designs and specialise in bespoke solutions and UK on site manufacture. Our Functional equiment specialises in strength and conditioning. We can provide solutions for both internal and external uses. - Must include the X in the EXF design from the original logo, as this is a trade mark
Business Values:
- Bespoke and innovative design and development
- Proactive in sports and performance development
- Professional and established company
- High end supplier to elite individuals, professional sports men and women, clubs, organisations, universities, hospitals etc.
- Specialist in strength and conditioning equipment
- Promoting healthier lifestyles and fitness for all
- Offering responsive design solutions for internal and external projects and situations for public and private use
Design Requirements:
- Must not be gender specific - appealing to women and men
- Colours of X can change but not design
- Fonts and colours and layout of the rest can change
- Option for using ‘X’ on its own with other words would be good, such as:
X Class
X Performance
X Cube
X treme
- Must be suitable for high end/quality clients
- Have been keen on silver and light/teal colour but will accept all ideas and suggestions, maybe show selection of colour ways
- Must provide suitable solution for reproduction in black and white or reverse if required
- Must provide EPS, vectored, BW and full colour versions with full details of type font, colours in RGB, CMYK and Pantones
- Must provide lined version as well if different from BW
Current Logo designs attached.
Current logo for X trade marked design
Current logo for X Cube
Current logo for X Treme
Current logo for X Class
Current logo for X Step
Updates
Project Deadline Extended
Reason: We would like to extend the deadline due to indecision and awaiting more discussion to make the final choice, the quality of the submissions was fantastic and hence the need for a little more time to make the decision. We would like to make a final decision 1 week Monday as we are awaiting feedback from other parties.
Added Wednesday, March 1, 2017
Target Market(s)
High end supplier to elite individuals, professional sports men and women, clubs, organisations, universities, hospitals etc. Looking to target specifiers and architects as well. Must appeal to fitness experts, athelets, fanatics, government facilities and organisations.
Industry/Entity Type
Fitness
Logo Text
EXF Fitness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must use the Trade Mark X design as per the provided art work. The shape of this 'X' cannot be changed, and must be used as the x in EXF.
- Colour and format around it can be adapted to suit the rest of your design ideas. Must be gender nuetral. Suggestion to possibly continue the use of the red, black grey and white if it can look more gender nuetral and less off putting to corporate clients.
- Must have the 'R' for registered mark for the 'X' of the logo
Nice to have
- Up to you.
Should not have
- Must not be too dark, to focused on male aspect.
