Canaan Dried fruits

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Contest winning design

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This customer received 35 packaging designs from 5 designers. They chose this packaging design from Hana as the winning design.

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Packaging Design Brief

I am launching a dried fruit company in Nigeria (Canaan Dried fruit, or Canaan for Short), and looking for a packaging design that reflects what my product is going to be about- quality, goodness, health, and lifestyle. It is a premium product and the packaging should reflect it. I also would like a logo created that instills the same values. Biblically, Canaan city was known as the land of "Milk and Honey" for me that incites images of health, abundance, wealth, and I'd love the logo and packaging to reflect this. Please note that due to the cost of printing. I'd like max of 2 colours to be used, bearing mind that the package must be translucent so that customers can see the product and will have writing on it.

I'd also like a logo to be created that imbibes the aforementioned values. I am hoping "Canaan" becomes a recognized brand in the coming years, and I want the logo to be able to "stand alone" after I have built the brand

Target Market(s)

Upper Middle Class

Industry/Entity Type

It Company


Look and feel

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Files
Download all files - 3.2 MB
JPG
Payments
1st place
US$220
Participation payments x 2
US$20
Total
US$260

Project Deadline
04 Jan 2012 18:42:47 UTC
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