• US$150

• 177 designs

• 53 designers

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Logo Design Brief

Greetings,
I need a logo for a new marketing concept for an existing business. The brand currently has a logo, but they are looking to launch a new initiative that may need a new logo. This new logo may (if approved) serve as the new logo for the brand.

About the concept:
This coffee company/brand is partnering with a food and service company to create a unique coffee shop concept in the travel industry. The potential coffee shop will be in airports and transportation hubs (trains/buses).

The approved concept is "Sweet Unity 42". "Sweet Unity" comes from the existing brand name and logo, "Sweet Unity Farms Coffee", the "42" will represent the American baseball legend Jackie Robinson.
The main product is coffee, 100% Tanzanian Arabica coffee. The coffee shop will serve coffee based beverages and small pastries. Please keep coffee in mind as you design the logo. Consider the below as the logo text + slogan.
"SWEET UNITY 42
100% Arabic Coffee"

The current logo has earth tone color scheme, you can keep with this tone. A modern approach is fine. We want this logo to be able to translate on print, digital and packaging.

Attached images are some early ideas on the logo - we are looking for more ideas for a business meeting next week. Once we select a logo concept we will work with the designer to further develop the logo per the client’s feedback.

For presentation, if possible, please try to mock your logo (s) on actual placements, say coffee bag/window/store front/wall so we I can see how this logo (s) translates.

FYI - The company's brand pillars:
High quality coffees - a commitment to producing high quality product, fresh and flavorful
Social responsibility - supporting social change and advancement of economic opportunities in the coffee farming communities
Human connection - bringing people together, celebrating communities


Thank you in advance.

Industry/Entity Type

Coffee Shop

Logo Text

Sweet Unity 42

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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