• US$300

• 97 designs

• 42 designers

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Logo Design Brief

Logo for a referral or placement service that recommends an addiction treatment program for male drug addicts, especially young men (18 - 26). The name of the service is "A Place For Johnny". The primary target demographic will be not the male addicts themselves, but the "decision maker" amongst the family or friends. Statistics show that 67% of treatment decisions are made by the mother, so the idea is to target the mother of the addict primarily.

The owner of the company has a vision for the logo. Two images are attached. These are for descriptive purposes only so use your own caricatures/figures please. One is of a disheveled and sad guy, the other a happy and proud guy. The concept is to show the before/after version of the young man. (Remember young adult demographic). Perhaps the words in the center and the sad guy walking in and the happy guy walking out.

Please provide 2 designs if possible, one as described with the caricatures, and then also provide another version that is more stylized if you have another vision of something you think will work. Colors are open, but we would want modern, probably light/bright, aesthetically pleasant colors. Font for version 1 probably somewhat playful, version 2 up to you.

Use "A Place For Johnny" in the actual logo, with a separable tagline "Find Him The Right Addiction Treatment"

Please ask any questions you may have.

Industry/Entity Type

Drug

Logo Text

A Place For Johnny

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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