• A$150

• 87 designs

• 24 designers

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Logo Design Brief

I will be launching a website to promote my activities as a yoga teacher and yoga therapist, providing a holistic community space for a mindful life - JoYoga.

Eventually, I will need a style guide, support with website design, newsletter template, business card and social images.

However to begin with, I'd like a logo and six icons designed for the different content pillars that the site will be covering.

Please see the detailed brief with all information attached.

Target Market(s)

Predominantly female between 25 to 65 years old, however site should also be appealing to male visitors.

Industry/Entity Type

Teacher

Logo Text

JoYoga

Number of Pages Required

1 page

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Authentic and real
• • Professional source of knowledge
• • Fun and engaging
• Logo - JoYoga includes the word ‘Joy’ which I would like to stand out as part of the logo, possibly through the use of different fonts and colours.
• I'd like "JOY" to be written in a Script font and "oga" in a Sans Serif font.
• Icons - Each content pillar (JoMoves, JoMind, JoFood, JoResources, JoPrograms, JoHome) needs a separate icon that can be included in the site and later be assigned to different posts and content pieces. It will help the user to navigate through the content and help them identify which category that particular content piece falls under. See appendix for examples.
• Colour themes – Turquoise, purple, gold (see brief attached)

Nice to have

• Be in line with the JoYoga values:
• Joy
• Embrace the lightness of an open heart. Welcome joy back into your life.
• Connection
• Pursue inner and outer harmony through finding stillness.
• Authenticity
• Be yourself and have fun.
• Safety
• Be guided through a personalised yoga practice for all ages, abilities and experience levels. This is your practice - enjoy the journey.

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