Refresh Logo Design for IT Services Business as part of rebranding
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This customer received 58 logo designs from 14 designers. They chose this logo design from iamf as the winning design.
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We are an innovative IT services business that is embarking on a rebranding program including new website, stationery and company positioning. Our core business is building VoIP systems for the mid market
We are starting with a updating / refresh of our logo. We want to retain the same company name and the same basic visual representation of our logo but are keen on exploring new ideas and designs to make it more contemporary and compelling.
The existing colours of black and silver are too muted, the font is boring and the positioning of the text compared to the logo could possibly be moved.
We have a new sister company, Coloured Lines, with a fresh logo (attached) and it would be good to see if we can get the Qtec logo to share some affinity with the Coloured Lines one, albeit retaining it's own identity.
Updates
Project Deadline Extended
Reason: I have been delayed in reviewing the designs over this holiday period and I appreciate that many designers are also having holidays at this time, so an extension gives everyone a little more breathing space...
Added Friday, December 30, 2011
Target Market(s)
Businesses only, IT management or executive management
Industry/Entity Type
Business
Logo Text
Qtec Systems
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must reproduce in both electronic and paper forms easily.
(The initial design of the logo used a metallic silver ink which was a nightmare to print)
The logo should also reproduce in B&W as well as colour (or at least in a grey scale)