• US$150

• 130 designs

• 41 designers

---

Logo Design Brief

We need a logo developed for a high-end aquaponics system that is intended for use by home gardeners that would like to grow food of organic quality without the need to worry about weed control, irrigation, and fertilization.

This system will differentiate itself from the rest of the market due to automated operation, polished aesthetics, and redundant systems to prevent system failure. Therefore, the brand image should be one of resilience and high-class.

Target Market(s)

The target market for the product is Generation X (born from 1965 to 1980) and Millennial (born from 1980 to 2000) generations with a college degree and an annual income greater than $75,000.

It is expected that the audience will fit one of the three psychological profiles listed below.
1) The Aspirer: Tend to be younger, materialistic and acquisitive. Concerned with status, material possessions, appearance, image and fashion, they are driven by others' perceptions of them rather than their own values.
2) The Succeeder: Self-confident and accomplished, they are organized and in control. They have a strong work ethic, and tend to occupy positions of responsibility in society. Goals and leadership are high on their agenda. They will seek out the best as they believe they deserve it.
3) The Explorer: Characterized by a desire to challenge themselves and find new frontiers. Driven by a need to discover. Young at heart, they are often the first to try out new ideas and experiences.

Industry/Entity Type

It Company

Logo Text

Artisan Aquaponics

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• - Must be simple enough to be recognizable when 1/2" x 1/2".
• - The graphical component of the logo must be able to stand on its own without the associated text.

Nice to have

• - The aquaponics system integrates water, plants, and fish, so imagery related to these components would be appropriate.
• - The tagline for the company is "Let the water do the work!" and we would like the brand image to illustrate the concept of automation through the development of an ecosystem in the aquaponics system that reduces the workload on the gardener.

---

Files