• £110

• 103 designs

• 28 designers

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Logo Design Brief

I need a logo for a new event management agency called SmartLink Events. (alternative name could be CyberLink - still undecided but leaning towards SmartLink Events) - the logo could be the same regardless of the name chosen as essentially the logo should portray the 'link' - the virtual support - the dovetailed outsourced event resource - the agency can offer.

- We offer an affordable event management and support solution for vendors attending tradeshows / expos, running in-house seminars etc. - event consultancy, stand designs, supplier management etc. A one-stop-shop event agency service with the skills, knowledge and expertise to run any type of event, anywhere. Aimed specifically, but not exclusively, for SME's and overseas exhibitors.
- We can dovetail into the the company's own event and marketing teams to support the team on an ad-hoc, project basis, or the entire event project can be outsourced in full - from creation to completion, offering a full end-to-end event management service. Essentially we make event attendance easier ensuring a smooth and successful event experience.

Whilst the agency could work in any vertical industry, the agency team have longstanding expertise in the cybersecurity industry therefore an image that lends with this sector is desirable but not overly 'cyber-ish' as to put off other industry verticals from using the agency. Open to colour suggestions. Logo ideas that resonate are attached for consideration - have a cyber and non cyber feel to them - all have a connecting / Linking theme.
Logo must be easily usable online / print / logo embossed clothing so nothing over complicated.

Target Market(s)

companies investing in tradeshows, domestic or overseas, SME's who do not have own internal resource or sufficient resource with knowledge to run and manage events.

Industry/Entity Type

Events

Logo Text

SmartLink Events or Cyberlink(final name undecided but likely to be SmartLink Events) see notes - the link is the most important part and the prefix can be added. Also allowance for a strapline:eg. SmartLink Events Trusted Event Specialists

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• a professional look - clean brand, easily transferable online/web, in print, etc.
• Recognition of providing a 'link', a bridge / unity, collaboration (events are about making connections & facilitating business face to face)
• A logo that translates across all verticals - ie. not synonomous with 1 industry type
• Space for a strapline eg. Trusted Event Specialists
• colour reversibe for use on different coloured backgrounds.
• clean, easy to read text and font
• a clean colour palate - not fussy

Nice to have

• as per the brief. the company name needs to be integrated/part of the overall design and not merely a logo design. Whilst the company name is yet to be finalized, it will be one of the ones mentioned in the brief ie 'XXXX Events '

Should not have

• be fussy and difficult to replicate
• non industry standard fonts
• overly obvious ie. a bridge !

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