• US$200

• 50 designs

• 24 designers

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Logo Design Brief

The task is creating a logo for a new Canadian startup. I will describe the project below, as I feel it will be useful to designers to understand the core motivation of the project:

Project description:
A new initiative, Ottawa (de)tours offers walking seminars with a twist to individuals interested in delving into various issues of significance from an alternative angle - not the usual narrative on a topic necessarily

A roster of local experts would lead groups of up to 8 people on one to one-and-a-half hour leisurely walks around Ottawa’s streets that are most imbued with significance for a particular seminar theme.

The tours are to be a cross between a Jane’s Walk (google this) and a university lecture, combining the two for a chance to hear unique perspectives, meet new people, and have a special place-based experience, whether you’re visiting Ottawa for the first time, or have lived here for 25 years.

Offerings would include seminars on: the nature of Canadian democracy; Canada as a peaceful/warring nation; and, relations between Canada and its Aboriginal groups. The seminar guides have lived experience of these issues, and are at a point where they wish to impart their wisdom after a career in the field.

Seminars may include visits to offices that have been influential in shaping particular debates, and may end in a luncheon or dinner through which patrons can be introduced to one another and discuss takeaways and next steps in a more relaxed setting.

Design should:
The bracket in the title emphasizes deconstructing old narratives, and revisiting assumed truths
Also (de)tours is playing with the idea of deviating from the regular path, going on side streets or trains of thought that are hidden or forgot about, despite being in plain sight
We are also looking to showcase the fact that we are telling alternative stories, blending facts with personal narratives, and speaking truth to power that is built on the lived experience of tour guides
The target market are individuals who are in their 40+, are well educated (graduate studies usually), and who are looking for place-based unique experiences when they are visiting a place, or when they are looking to do something fun in their own city.
Could play up nationalist bit, as the tours are about Canadian identity narratives, but it should be almost a post-nationalism, or a nationalism with a twist, for people who see the dangers of grand narratives and blind nationalism.

Hope this is helpful. Happy to answer any other questions about the project

Target Market(s)

The target market are individuals who are in their 40+, are well educated (graduate studies usually), and who are looking for place-based unique experiences when they are visiting a place, or when they are looking to do something fun in their own city.

Industry/Entity Type

University

Logo Text

Ottawa (de)tours

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.