new UK Online Estate Agency with a difference
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This customer received 169 logo designs from 59 designers. They chose this logo design from nandkumar as the winning design.
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Logo Design Brief
We are in the process of setting up an online estate agency in the UK. There are many online state agents in the UK now..
emoov.com yopa.com purplebricks.com . our online estate agency is called The Move.Com . The key difference is that TMC ( themove.com) will only market NEW HOMES direct from the builder/developers to their first owners . The advantage is that new homes carry a 10 year guarantee, can be cusmstomised and are likely to appreciate in value even before the buyer has moved in. the other big difference is that TMC will sell 'normal homes to normal people'..ie under 1M value homes. Lastly the company will employ stay at home Mums with school going children as their freelance agents. So the business will be kind, sensitive, humane, well priced. the logo should be warm fuxxy homely and yet almost surreal and magical in its appeal...illustrations/sketches etc featuring colour and themes like animals of some sort on the MOVE with their family...or angels or surreal creatures on the move. If you look up the logo of teh Animal ball recently held in London..its logo featured illustartions of all kinds of animals..basically the logo must give a warm homely feeling and make one smile...and shoulkd feel magical or other worldly or surreal..while being connected to the fact of MOVING to a NEW home
Target Market(s)
young uk home buyers buying their first home after renting for years
Industry/Entity Type
Real Estate Agent
Logo Text
TheMove.Com
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- homely magical feel
Nice to have
- maybe an illustration of a giraffe helping a family of squirrels ( or bagders ) move home to new tree...or any other remarkable animal either moving or helping someone move home to a new spectacular tree or nest etc.....or a stork or crane or flamingo //even an illustrated owl ..a google image search on surreal animals will give some good ideas