• US$140

• 55 designs

• 12 designers

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Flyer Design Brief

ABOUT OUR ORGANIZATION: Community Forklift is a nonprofit reuse warehouse for home improvement supplies in the Washington DC area. We aim to turn the construction waste stream into a resource stream and create green jobs.

We’re “the Home Depot of thrift stores” – instead of dealing with clothing or couches, we pick up donations of building materials, architectural salvage, and antiques from renovation sites throughout the metro region. Then, we offer the supplies to the public at low cost, and provide vintage materials for restoring old homes. We also offer public education about reuse, and provide thousands of dollars of free supplies to local nonprofits and neighbors in need each year.

ABOUT THE EVENT: Each year we host a large fundraiser, our annual "Garden Party." The event has become a local tradition to welcome the spring season. Here’s what it includes:

--Over the winter, we collect lawn and garden tools and supplies, then put it all out that weekend. It’s like Black Friday for gardeners – folks start lining up outside our gates an hour before the party starts, then rush in to fill their carts with gently-used flower pots, rakes, and other bargains.

--We host a “Garden Party Attire” costume contest, so people and pets get dressed up in seersucker suits, frilly dresses, jaunty hats, and flowers to win prizes.

--We have gardening experts and workshops, live music, a food truck, and baked goods.

ABOUT THE CARD: As this event draws near (April 1st and 2nd) we need to get postcards out to our customers, donors, and neighbors. We're looking for a design that will highlight the connection between springtime, gardening, and environmental sustainability, as well as our reclaimed building materials and architectural salvage.

I have included photos from some of Community Forklift's past Garden Parties. Please do not use photos in the design. This is for inspiration and to give you an idea about the party's theme and our organization. We are looking for original graphics that will reflect our quirky personality and vintage flavor - not a corporate-looking card with photos and sleek modern lines.

Target Market(s)

- Gardeners
- Millennials who like vintage stuff and quirky parties
- Families with kids interested in community festivals
- It should catch the attention of a wide range of folks from various backgrounds. We are in a very ethnically diverse area and we cherish and celebrate that diversity in all of our programs.

Industry/Entity Type

Non Profit

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Font styles to use

Other font styles liked:

• Something that looks vintage, rustic, or industrial

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - This rack card should be whimsical to draw attention to the fun (and often quite silly) nature of this event.
• - Colorful springtime theme
• - A bit of a vintage feel
• - Size of rackcard must be 5x7 inches. It is just one-sided. it can be landscape or portrait.
• - *Please See Files Below For Copy.* Wording is pre-approved and must be exactly what we have included in our copy file. Thank you.
• Must have the following wording:
• You're Invited
• Community Forklift's 8th Annual Garden Party and Spring Sale
• April 1 and 2, 2017
• We also will need these highlights about our party:
• -Low-cost garden tools and landscaping supplies
• -Costume contest for people and pets - wear your best garden party attire!
• -Gardening resources and workshops
• -Eco-friendly activities for kids
• -Live music
• -Food Truck and Bakery
• And our address and contact information need to be included:
• Just 5 minutes outside of DC, in the Hyattsville area
• 4671 Tanglewood Drive, Edmonston, MD 20781
• CommunityForklift.Org
• 301-985-5180

Nice to have

• - Original Graphics
• - An element of architectural salvage or hardware, a touch of a rustic or industrial feel
• - People and/or dogs. Something that indicates it's a party, and not just a garden sale

Should not have

• Please do not make this card look corporate, sleek, or impersonal. We are a local, quirky, warm, and welcoming nonprofit. We want this to have a community feel, not be overly professional and/or stuffy.

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Files

Download all files - 19.7 MB