• US$150

• 156 designs

• 57 designers

---

Logo Design Brief

Creative Brief for “New Look” for The Rilington Group corporate logo…….


The Rilington Group’s core business is building new home developments in the Southern California region. The current logo (attached) was designed by our company co-founder to convey progress, innovation and development. All of these words are at the core of The Rilington Group’s business and corporate character. The “triple R” logo mark was designed to convey movement since our business is not static but rather fluid in nature. The company has evolved over the years and so has our logo and corporate colors. THE ONE THING THAT HAS REMAINED CONSTANT IS THE TRIPLE “R” LOGO MARK. THIS IS A SACRED COMPONENT OF OUR BRAND AND THE ORIGINAL LOGO MARK MUST REMAIN WITHIN THE NEW LOGO DESIGN.

One aspect that makes the current iteration of the logo difficult to work with is that it does not work in a stacked format. We are looking to update the logo and would like to take the “triple R” logo mark out of the name so it can stand alone as part of the overall corporate logo. We are not “married” to any particular “font”, so use your discretion on font choices.

The Rilington Group has a diverse audience; the logo needs to be professional and show “strength”, “quality”, and “integrity” so that it appeals not only to our new homebuyers, but also to our business partners and financial investors. The current color combination of Blue & Lime Green is no longer working. We would like to keep the “Rilington Blue” but do away with the lime green (too soft) and replace with a “strong / solid” color palatte to complement the Rilington Blue. (Browns, Black, Purples, Grays, etc.)

Also, the current logo has “the” and “group” in lower case letters………This does not have to stay that way if you think they would look better in upper case or combination on upper / lower. We would also like to see “the” and “group” not all in one line like it is currently…..Move around to what best fits your eye as the designer.

Target Market(s)

Homebuyers / Investors / Business Partners

Industry/Entity Type

Building

Logo Text

The Rilington Group

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Spelled out in Creative Brief attached.

Nice to have

• Spelled out in Creative Brief attached.

Should not have

• n/a

---

Files

Download all files - 1.2 MB