• US$150

• 176 designs

• 36 designers

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Logo Design Brief

Perk-y is a new food concept currently being tested in a small US market. The current Perk-y logo is a simple type treatment, which has been used only for initial product testing. The need is to create a logo for Perk-y that embodies the nature and essence of the product. The logo should include a type treatment with an icon or unique design flourish. Please review the creative brief for more detail and the most recent label designs.

Target Market(s)

Women and men, ranging in ages 30 – 60 who care about a healthy lifestyle. They’re conscious about the products they use and consume. They seek products that are organically and ethically sourced, but it’s not the end-all-be-all. This audience loves artisanship. They fall in the middle to upper income bracket.

Logo Text

Perk-y | Fortify Your Life.

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The exact wording for the logo:
• Name: Perk-y (must have a space with glyph between the k and y)
• Tagline: Fortify Your Life
• Sub-tag: Superfoods Powder

Nice to have

• Symbols:
• Horizon, sun, light, brightness
• Color considerations:
• Food friendly color scheme
• Type Treatments:
• Unique fonts, hand-drawn or manipulated in photoshop.

Should not have

• Stay away from red, purples and pinks.
• Stay away from overly feminine font selections, especially script fonts.
• Nothing "tech looking". Stay away from the use of food icons.

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Files

Download all files - 1.6 MB