Supplement Company Needs A New Label Design

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This customer received 54 packaging designs from 17 designers. They chose this packaging design from Ushan sampath as the winning design.

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Packaging Design Brief

My company is looking to increase the appeal of our supplement labels. We need to keep the logo the same, the name the same, and the overall information all the same. We wouldn't mind adding the following, or changing colour schemes/fonts to increase shelf appeal.

Helps To:

- Increase Bioavailability of Nutrients

- Regulate Blood Sugar Levels

- Reduce Body Fat

- Increase Insulin Sensitivity

The label needs to be roughly 3inches high and 8inches around.

About Us:
Scientifically backed formulas with studies linked back to each ingredient. No "proprietary blends" just pure transparency.

We have another product that will need to be done too, so the winner could be chosen for the secondary project as well.

Target Market(s)

Those looking to lose weight and regulate their blood sugar. This product can be used from those looking to pack muscle on while losing fat, or by diabetics looking to control blood sugar and weight.

Industry/Entity Type

Supplement


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • My project must have an appeal that draws people when they see it on a shelf. Something that will differentiate it from my competitors. It must also have "Helps to" if including the things it does. This is just to follow FDA guidelines.
Nice to have
  • Nice to have a unique kind of font for the name "Divide and Conquer". I tried my best with designing the labels to give a good template to use, however, this is all I am capable of.

Files
Download all files - 3.0 MB