• A$90

• 47 designs

• 20 designers

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Banner Ad Design Brief

We need a suite of web banners for our re-marketing campaign. We are based in Melbourne and heading into the busiest time of the year with back to school and we would like to help guide parents to working with us via quality designed banners with the right CTAs. Banner specs as follows (W x H in pixels)
Medium Rectangle: 300 x 250
Vertical rectangle: 240 x 400
Banner: 468 x 60
Leaderboard: 728 x 90
Square: 250 x 250
Mobile leaderboard: 320 x 50

Target Market(s)

Mothers who value kids education. Our customer can be found having morning coffee with friends in her lycra as she prepares to go to the gym. Middle class, inner city and suburban Mums. Most likely on Facebook.

Industry/Entity Type

It Company

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Wording should include.
• What we do: 1:1, In-Home Tutoring
• Value proposition: The Best Tutor For Your Child
• Call to Action - Free Assessment > Find Out More
• Adjusted layout to suit the sizes. Use of image where possible to provide immediate graphic display of what we do

Nice to have

• Keep it simple, create an emotive connection. Kids matter to parents and they will pay for services if we can create banners that show we care and can help wtih their education.

Should not have

• Anything negative or use fear marketing

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Files

Download all files - 1.5 MB