LoanStart! Logo for the LoanStar Home Lending mobile application for mobile phones, tablets, and PC
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This customer received 236 logo designs from 65 designers. They chose this logo design from ankita0808 as the winning design.
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Logo Design Brief
LoanStar Home Lending is a home lender based in Portland, Oregon with 23 branches in 14 states. We are branding a mobile application that recently launched that we call LoanStart or LoanStart! We need a vertical logo with an icon to represent LoanStart! 3D version seem to look best on mobile devices but is not critical for this project. We want to incorporate our logo mark into the design if possible. It has to be small for mobile phone viewing, so keep that in mind as you create your masterpiece!
The logo will be on home page of the mobile app. You should download the LoanStar Home Lending app from your favorite app store so you can see how it looks now and how your design will best fit in the parameters of the app on a mobile phone, iPad, laptop and PC.
I will attach our logo pack and branding standards for your reference. Use colors from our brand standards that will work best on our mobile application. If you need .eps or some other format let me know and I can email them to you.
We have not decided if a tag line is needed but we have played with "Ready. Set. Loan!"
Target Market(s)
Consumers that use mobile applications to conduct searches, inquiries, and to conduct financial transactions. The application also interfaces with the real estate agents involved in each home loan transaction.
Industry/Entity Type
Mortgage
Logo Text
LoanStart! and removable tag line Ready. Set. Loan!
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Any color from our Brand Guide although open to suggestions for best appearance on the mobile applications
- 2. Our Logo Mark ("Star") - either in whole or the center star without the whirl marks.
Nice to have
- 1. 3D version if enhances quality on the mobile device
Should not have
- 1. No Rocket or missile or anything that emulates our #1 competitor Rocket Mortgage
- 2. Should not be too "busy" -- less is more