• US$150

• 236 designs

• 65 designers

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Logo Design Brief

LoanStar Home Lending is a home lender based in Portland, Oregon with 23 branches in 14 states. We are branding a mobile application that recently launched that we call LoanStart or LoanStart! We need a vertical logo with an icon to represent LoanStart! 3D version seem to look best on mobile devices but is not critical for this project. We want to incorporate our logo mark into the design if possible. It has to be small for mobile phone viewing, so keep that in mind as you create your masterpiece!

The logo will be on home page of the mobile app. You should download the LoanStar Home Lending app from your favorite app store so you can see how it looks now and how your design will best fit in the parameters of the app on a mobile phone, iPad, laptop and PC.

I will attach our logo pack and branding standards for your reference. Use colors from our brand standards that will work best on our mobile application. If you need .eps or some other format let me know and I can email them to you.

We have not decided if a tag line is needed but we have played with "Ready. Set. Loan!"

Target Market(s)

Consumers that use mobile applications to conduct searches, inquiries, and to conduct financial transactions. The application also interfaces with the real estate agents involved in each home loan transaction.

Industry/Entity Type

Mortgage

Logo Text

LoanStart! and removable tag line Ready. Set. Loan!

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Any color from our Brand Guide although open to suggestions for best appearance on the mobile applications
• 2. Our Logo Mark ("Star") - either in whole or the center star without the whirl marks.

Nice to have

• 1. 3D version if enhances quality on the mobile device

Should not have

• 1. No Rocket or missile or anything that emulates our #1 competitor Rocket Mortgage
• 2. Should not be too "busy" -- less is more

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Files

Download all files - 2.6 MB