Design a logo for Consulting Great Southern
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This customer received 145 logo designs from 35 designers. They chose this logo design from AXE Design as the winning design.
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Logo Design Brief
We need a new logo. Here's a little bit about us-
Vision: “Working with people to provide solutions for our region”
Values: Reliable, Respect, Integrity, Teamwork, People Focused, Innovation, Efficient, Sustainable, Healthy
Services: Business Development. Project Planning, Development and Grant Writing. Organisational Development and Human Resource Management. Customised Training.
Brief: We would like a logo that communicates our values. We are particularly interested in a logo design that provokes interest and communicates both innovation and a connection to the landscape in the 'Great Southern Region' of Western Australia. (Office located in Albany Western Australia).
Attached are some images of the region and some other images which convey some of the potential themes.
This brief is a bit of a brain dump - I'm happy if you distill the design to make it simple.
Be creative, see what you think looks great : )
Target Market(s)
Government, Business, Community in the 'Great Southern Region of Western Australia' (Albany, Broomehill, Tambellup, Cranbrook, Denmark, Gnowangerup, Jerramungup, Kataning, Kent, Kojonup, Woodanilling)
Industry/Entity Type
Management Consulting
Logo Text
Consulting Great Southern
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Corporate color to be featured in logo: Green (R 146, G 208, Blue 80)
Nice to have
- Perhaps include some stylized 'cogs' in the logo wording to symbolise both efficiency and creativity
- Design cues to the local scenery may look good but are not mandatory
- We operate a Mooney M20J aircraft so some design cues to aviation could look good but are not mandatory