Schur Success Group / Combined Service Logo
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This customer received 186 logo designs from 34 designers. They chose this logo design from Paul Anthony as the winning design.
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We have several business lines. We are trying to create a unified, consistent look, that identifies ALL of the business lines in one logo. We are ONE group that provides various services.
Attached are several of the independent logos. The United Country logo can NOT be altered. We are open to suggestion on the others.
The "S" Logo (called the Sounding Block). Has been the one common theme in all our marketing.
We have the following business lines:
1) Realty & Auction (United Country - Schur Success Realty & Auction).
2) Auction Services (Schur Success Auction & Appraisal)
3) Fundraising (Schur Success Benefit Auctions).
We want to create the "Schur Success Group", as one central theme, with each of the business lines having it's own (related) identity. Auctions & Appraisals (#2) needs to be split, so we have the following four:
Realty & Auction (United Country)
Auction Services
Asset Appraisals
Fundraising Services
The United Country Logo needs to be part of the group somehow, and cannot be altered.
Once we have this logo, it will be used on business cards, letterhead, marketing, embroidery, etc. Needs to be crisp and sharp.
The logo will eventually be incorporated into a new website.
We are open to suggestion on color themes, again, United Country can't be changed. (CMYK Blue: C-100, M-85, Y-20, K-16) (CMYK Green: C-89, M-31, Y-83, K-21).
Industry/Entity Type
Business
Logo Text
Schur Success Group (and open to other suggestions)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The green and blue United Country logo a) MUST be present, and b) can NOT be altered.
- NEW: The "S" logo should be incorporated.
Nice to have
- We are looking to keep the "s" as a central theme, but if you have a better idea, we'll look at it.
- Clean, sharp, simple.