MoneySmartLife.org is seeking an innovative brand identity for new web based enterprise
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This customer received 26 graphic designs from 5 designers. They chose this graphic design from Pint & Promotional Projects as the winning design.
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Graphic Design Brief
I am looking for a brand identity package for a new digital business.
The business name is: "MoneySmartLife.org." It is an enterprise dedicated to helping moderate-middle income families achieve generational financial well-being.
The goal is to give them the information, skills and changed behavior that will empower them to engage the economy for their benefit.
Brand identity package should include: logo, social media, youtube background, website background, business cards, letterhead, etc.
Target Market(s)
Moderate to middle income American families and individuals Age from 15-85 looking to improve their financial situation
Industry/Entity Type
Financial Service
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Diversity of all kinds
- age, race, gender, abilities, ethnicity, etc.
- Communicate lifestyle, a money smart lifestyle.
Nice to have
- Must be fluent in American English idioms and financial well-being terminology