Coffee Bean Supplier Needs Logo Design
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This customer received 80 graphic designs from 21 designers. They chose this graphic design from Chinmayees as the winning design.
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Graphic Design Brief
We are creating a retail product using chocolate covered coffee beans to consume for energy. Caffeine is readily absorbed with eating the beans themselves. We will compete with the likes of 5-hour Energy and Monster - except we are offering the caffeine in a coffee bean. The name of our product is "BUZZ BEANS" I think I will need a tag line to help explain what the product is. Maybe "Instant Energy - Naturally" or "Espresso in a Bag" Regardless, we probably need to somehow communicate what the product is in the logo so people understand what a Buzz Bean is.
Target Market(s)
Teenagers, Athletes, Truck Driver/Convenience Store Customers, Overnight shift workers (same target as Monster and 5 Hour Energy(
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An edgy look that attracts attention to instant energy but at the same time can convey that it is natural chocolate covered coffee beans. Having just a bean in the logo probably will not effectively convey to the consumer what the product is. Try to incorporate a coffee theme into the design. Maybe it is a cup, steam, beans, etc. Be creative.
Nice to have
- The ability to add a "tag line" to the logo.