• US$160

• 16 designs

• 2 designers

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Catalogue Design Brief

I need a design catalogue for my products.

Target Market(s)

B2C

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• I need A3 size with single fold in the centre, i.e. it will be folded to become A4, total 4 pages.
  
  Cover page must show the 6 products, with background either in serene calm setting e.g. forest morning dews, myriad of fresh colourful flowers, or something that brings peace and relaxing mood to customer in their 1st impression. The wording "2013/14 PRODUCT CATALOGUE" should be reflected.
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  On page 2, some description with a picture of say, beautiful lady in silky scarf that says " WE REMEMBER.... 1% of what we TOUCH, 2% of what we HEAR, 5% of what we SEE, 15% of what we TASTE, & .... 25% of what we SMELL!" That is the power of scent! You may add some pictures (adobe illustrator, abstract pictures etc) or things related to nice unforgettable smell. Cite an example of the NIKE shoes study below:
  
  "In a recent study, Dr Alan Hirsch of the Chicago based Smell and Taste Foundation, examined the effects of odours on product. Subjects examined a pair of Nike shoes in two different rooms, one with purified air, the other scented with a mixed floral smell. Eighty-four percent of the people in the study said that they were more likely to buy the shoe in the scented room. Many said they would be willing to pay $10 more for the product. Dr Hirsch predicts that the use of fragrances will soon be as important in the retail environment as traditional mood-setting methods."
  
  Scent on Olfactory Marketing
  
  Research has shown the effects of ambient scent on consumer emotion and buying pattern, called Proust Phenomenon. It is when a particular smell brings back a memory. Scent memory is the strongest and longest lasting. Studies have shown that 80% of men and 90% of women reported having vivid, emotion triggering memories evoked by odor.
  
  In Olfactory Product Marketing, client uses scent to attenuate their products and entice their aroma to people around it. Such as coffee station that churns out aromatic coffee scent or a roasted chicken that smells like BBQ aroma in a food stall or department.
  
  For retail outlets, hotel lobbies, showrooms, hospital reception, POS or even when there is a crowd – can be a good candidate for olfactory scent marketing. Researchers said that scent can free up customer’s mind to focus on shopping. Scent diffused in office would increase productivity too.
  
  Studies have shown that companies with olfactory scent introduced in their businesses saw dramatic increase in sales. When the aroma of baked bread was introduced in a supermarket, sales in the bakery section increased 3 times. This is the power of scent!
  
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  On page 3, should include application examples with pictures. On the bottom of page 3, please include in the Aroma MODUL air system (as shown in powerpoint example attached).
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  Page 4 will show the products 1 to 5 in table format. Logo and contact company should be shown at bottom right.

Nice to have

• Pleasant to have mood setting pictures, e.g. abstract pic with aroma scent flowing with fluidity. or coffee beans roasted, or pizzas freshly baked, or fresh bread, etc.
  
  

Should not have

• Please do not show home aromatherapy, where heat is being introduced or show aerosol spray cans or perfume. Our product uses cold air diffusion technology or evaporation tech.
  
  Please do not show stones stacked up like what most spa/massage centres do.