Bento Decision Framework
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This customer received 186 logo designs from 47 designers. They chose this logo design from DiLion as the winning design.
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Logo Design Brief
I need a logo designed for an analytics toolkit called "Bento." Bento allows clients to assess a collection of things (applications, servers, people), bin them into specific categories, and then assess them on a visual plot that looks like a quad chart (or a bento box). I provided a series of PDFs that we use to socialize Bento with clients. The previous name was CORE but we are changing to Bento, hence the need for the new logo!
Industry/Entity Type
Government
Logo Text
Bento
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Serif
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I expect the logo to evoke the concept of a Bento box. I provided some slides that show some of our architecture and the reports that come out from using the Bento tool. So something that has a single bento box or the large word BENTO with 3 small bento boxes arranged above or below it would probably work. The main concept of this tool is that we have a toolkit that delivers a unique experience to every client. Some bentos have 4 quadrants like a graph. Some bentos have 5 boxes like some of the examples shown. Some have 6 some have 3. We want to communicate the idea of "binning" (putting stuff in categories) and the flexibility of the tool.
Files
Download all files - 0.6 MBPDF
CORE Bento Animation Slide Friday, 06 January 2017 16:35:31
Friday, January 6, 2017
PDF
Bento overview materials Friday, 06 January 2017 16:35:31
Friday, January 6, 2017
Payments
1st place
US$150