INR 600 million, 6 year old complete HR solutions startup wants a new logo for rebranding
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This customer received 374 logo designs from 44 designers. They chose this logo design from ~Girl~ as the winning design.
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Logo Design Brief
Logo designing for a 6 year old complete HR solutions startup with 3000 plus employees & associates and multiple offices across the nation. The name of the Company is Kaapro Management Solutions Pvt Limited & website is www.kaapro.co.in
The Company has INR 600 million revenue and is poised for a leap to 6 billion in next 6 years. This new logo designing is part of its strategy for rebranding and repositioning in new sectors and new geographies.
Looking for a logo with an International professional look, smart, classy and should convey that the Company is solid, dependable and trustworthy and striving to do only the right things.
The shape of the logo should be either square or triangle and the colours to be used should be in earth tones - red and brown / rust / sandstone, etc
We have an existing tagline - “ Unleashing human potential ". A new tagline with the logo is required to convey that the company brings joy to those looking for employment as well as clients by focusing on 2 things - efficiency and ethical practices.
The logo should look good in all sizes of printing matter and should have KAAPRO with it and the tagline.
Target Market(s)
Multi National Companies looking for HR Consulting services like recruitment, staffing, training etc
Industry/Entity Type
Startup
Logo Text
KAAPRO
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The shape of the logo should be BE / LOOK / RESEMBLE the SQUARE or TRIANGLE shape
- And colours restricted to ONLY earth tones..like sandstone, rust, red & brown etc
Nice to have
- Logo depicting solidness, process driven, trustworthy, appealing, stand out, powerful with an International look
Should not have
- Should not have any other shape besides what is already specified -
- square or traingle
- Should not have any other colours except what has been mentioned above