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Granite Source logo tweak 01082017
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This customer received 144 logo designs from 64 designers. They chose this logo design from cyberlily as the winning design.
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US$400
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144 designs
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64 designers
Logo Design Brief
Please visit www.granitesourceinc.com to view our existing logo. We don't have files to upload. It's a blade cutting stone with the three blue lines representing water. It shows what we do, but not well. It's not sexy or exciting or interesting. The grey of the blade doesn't pop and unless you know something about countertop fabrication, it means nothing. We differeniate ourselves by delivering within 5-10 days, and always when promised. Our new slogan will be: "Our delivery promise is set in stone." or "Our delivery promise is rock solid." We are re-doing website etc. We want a logo that can be used in many media and still be effective. A horiozontal format is best for signage, web mastheads, and biz cards.
Target Market(s)
We have two mkts: builders/developers that order 100's of countertops for apt houses and offices etc, and a new mkt that is the one-off residential retail buyer of our new kitchen/bath cabinet line - mostly women. It needs to appeal to both groups, but look more upscale and have more energy to it.
Logo Text
Granite Source Inc. "Our delivery promise is set in stone." or it may be "Our delivery promise is rock solid." Still deciding about slogan. Your input is appreciated.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Words we use to describe ourselves: reliable, dependable, service, timely, quick, integrity, American; would be good to include new slogan
Nice to have
- metalic colors are good to show manufacturing side of biz - greys, silvers, and blues; the owner likes the current logo - it was designed by his son-in-law who worked in graphics for Disney. It needs tweaking. When printed, the grey blade looks drab, there's not enough energy in it.
Should not have
- Should be more of a tweak or update, as opposed to a complete re-design.