Logo for an Equipment Hire Business

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This customer received 223 logo designs from 63 designers. They chose this logo design from ~Girl~ as the winning design.
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We are a equipment fleet hire business that rents semi trailers and heavy vehicle equipment to the transport industry. Looking for a fairly bold logo that incorporates a tyre tread imprint. Ideally in the actual font it self or as a picture if the logo becomes to detailed for uniform embroidery.
Logo should be designed for use in mainly a white back ground
A couple of similar examples attached.
Flexible on colours scheme but ideally only use 2 colours, 3 maximum.
Updates
Project Deadline Extended
Reason: Still looking.....
Added Thursday, January 12, 2017
Target Market(s)
Transport companies & race car transporters
Industry/Entity Type
Hire
Logo Text
GP Trailer Rentals Pty Ltd
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Incorporate a tyre tread pattern either in the logo font or as a picture beside or below the logo text