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This customer received 134 logo designs from 19 designers. They chose this logo design from Nithu 101 as the winning design.
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A$150
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134 designs
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19 designers
Logo Design Brief
We have a logo but I would like to inject a new colour and style. It's a slight re-branding exercise, plus I'd like to extend the design to our door and foyer vinyl signage (400 x 70 mm). PLEASE NOTE THESE DIMENSIONS as this is what I need to fill. This means extending the concept with something pictorial, or a background wash with bug trail or ?? I need to call it a banner, perhaps. So the LOGO is encompassed in a washed out background for example.
Our business is in Electronic Assistive Technology for people with disabilities. Our Core business is in communication devices. Our logo is a bit arbitrary as is our name, but now stand-alone to represent our business. The logo is in fact a lady-bird bug without legs, developed by an online logo service around 8 years ago. The important elements are the beams - indicating our connectivity, and also the Q is an ON/OFF icon. All our equipment is mobile/portable and utilises Z-wave, Bluetooth, Infra-Red, and speech output so sound waves. Lots of waves and connectivity. The bug is important as a "living" element and we need communication as a key message too. And bugs communicate with their senses I guess.
So there are perhaps a few elements to the task. First would be a change to the existing logo - not too dramatic but modernised and enlivened. I would like the aqua blue added in. It still needs to reference the old logo as this will continue to exits alongside for a time anyway.
If the logo could have the option of perhaps a background - almost a picture then this would fill our signage areas with something more striking. I have in mind water-colour wash with black-line drawing (almost a cartoon style bug). I'll try to upload what's in my head and attempted but I cannot execute because I am not a designed or artist. I also like the idea of a silhouette line drawing in the aqua and orange (with or without grey) in some kind of relevant design. A friend designed came up with the sunflower postcard which I will upload which has been quite colourful and full of life. I have re-coloured it with the colours I have in mind, but it needs your inspiration!
Updates
Project Deadline Extended
Reason: Deadline extended to provide time for some requested revisions, and refining of ideas. Thank you all for your wonderful creations.
Added Sunday, January 15, 2017
Target Market(s)
Our target market - people with disabilities, Occupational Therapists, Speech Pathologists, educators, families, disability workers.
Logo Text
Zyteq
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our orange. Our lady-bird. Our company name. A logo that is incorporated into a wider image to fill 400 x 70 mm. Addition of the new aqua (can be subtle)
Nice to have
- water-colour, line drawing, caricature of lady-bug logo (so same bug but stylized as in my attempts in the examples).
Should not have
- New colour scheme, new font, predominance of black.
